Kihoku Town 鬼北町


Kihoku is a broad town made up of amalgamated villages, primarily the two towns of Hiyoshi and Hiromi. The population is about 11,600. Kihoku’s local products are pheasant, yuzu, shiitake and rice.

Website – or

Location / Access / Transport

  • By train: 35-40 minutes from Uwajima. The main station is Chikanaga (近永).
  • By car: 20 minutes north of Uwajima.


  • Big Fuji, Rich and Shinbashi (supermarket)
  • Shimamura – clothing store across from the big Fuji
  • Home Stock. Home furnishings and appliances
  • Haruya. Chain bookstore with a decent selection; unfortunately, no foreign-language books.
  • Two pharmacies, once located next to Fuji, one next to Haruya. A large selection of over-the counter medicine and basic groceries.
  • Dreamplace. Video rental place by Juju.

Local goods

  • Yumesanchi. Locally made products, farmer’s market and souvenirs.
  • Morinosankakuboshi. Locally-made products, including boar curry and yuzu juice.

Dining Out


  • Juju. Good Korean BBQ restaurant.
  • Toyoken. Korean BBQ and sushi.

Izakaya and Bars

  • Mama. Izakaya.
  • Ichi. Izakaya.
  • Yesterday. Café/bar with great atmosphere, often hosts live bands.
  • Haruya. Izakaya, primarily for large gatherings/enkai.


  • Nagashi somen . River of cold noodles; summer only.
  • Hoka Hoka Ben. Decent take-out bento lunches/dinners.

Family Restaurant

  • Joyfull. Chain restaurant with cheap, fast food.


  • Narukawa Onsen. The town hot spring.
  • Narukawa Gorge. A beautiful nature area near the hot spring. There are several hiking trails near the Narukawa lodge area. Several of the trails lead to the many mountain peaks in the area. The lodge is well known for serving pheasant products.
  • BG Pool. Outdoor covered pool, open from early May to mid-September
  • Camping. Recreation/camping sites on the far end of town in Hiyoshi and near Mishima.
  • Hiking. Areas and recreation areas of Nametoko and the Shimanto River are a 30-minute drive from the town.
  • Fishing. Several freshwater species live in the area, including eel and carp.

Tourism / Festivals / Highlights

  • Ushioni Festival. Devil cow festival in November.
  • Dechikonka. Town fair-style festival in October with booths selling local products, large taiko performances and various bands. The taiko performances are usually of very high quality.
  • Naganoichi. Festival in April.
  • Dechikonka Natsunojin, Kawanobri. Celebrate summer by running up a river! A very difficult race held in July, but a lot of fun. Not inconsiderable risk of injury. Participants will have some scrapes and bumps by completion.
  • Summer festival. Held in July.
  • Crying baby festival. A rather unusual ceremony where a man dressed as an oni is handed small children, and they cry or stare nonplussed. Early winter.
  • Fireflies. Common around the town’s rivers in late May and early June. The best place to find them is in Aiji where they can be seen in veritable clouds.