Over the years, the city of Iyo (named after an old name of Ehime) started acquring many of the nearby regions.
Kumakogen
More information on Kumakogen.
Masaki
Home of Emifull Masaki.
Matsuyama is the largest city in Ehime, and both the capital of Ehime and Shikoku. It is the main hub for a lot of activities in Ehime.
More information on Toon.
Tobe
Home of the Ehime Children’s Park and Tobe Zoo, Tobe has everything you need.